Apex Card
A mobile-first membership and tourism benefits platform
The challenge
Membership and benefits programmes usually depend on physical cards, manual checks and disconnected spreadsheets. The requirement was a single product where members, partner venues and administrators each get an experience suited to them — on mobile, in multiple languages, with validation that works quickly at the point of use.
The product
A React Native (Expo) application for iOS and Android where members hold a digital membership, browse partner benefits and redeem them in person. Partner venues validate redemptions through QR scanning, and a web administration system manages members, partners, benefits and subscription states.
The approach
- 01
Modelled members, partners, benefits and redemptions first, so the data structure could support new benefit types without reworking the app.
- 02
Built one API surface consumed by mobile and web administration, keeping business rules in a single place.
- 03
Designed role-based experiences rather than separate products, reducing the amount of software to maintain.
- 04
Implemented QR validation with a flow that stays fast and understandable for venue staff.
- 05
Structured content and copy for multilingual delivery from the beginning.